Wahl Professional announces the launch of its innovative new campaign - 'Future Makers™. The global platform celebrates the best barbers and stylists from around the world coming together to create the hottest global hair trends. These nine elite hair influencers, who are part of Wahl Professional’s global education team, worked together to create inspirational haircuts, styles and educational materials designed to unite and educate the global barber and stylist community, celebrate individuality and differences and set and share future trends in hair. Wahl Professional will unveil the global styles throughout the year, starting in March.
The group created nine looks to share that represent what’s on trend in their countries. Barbers and stylists throughout the world can learn these new looks by attending classes at their local distributor and eventually online. Class details can be found at WahlPro.com.
Wahl Professional selected this year’s group of Future Makers™ because they are influential in their communities, have advanced technical skills, and are making a positive change in the industry.
Stephanie Polansky, Wahl Professional’s Global Director of Education, explains the inspiration for the Future Makers™ campaign: “When I first took over the position of Global Director of Education, I spent the first few months observing what was happening in Wahl education around the world. There was a lot of amazing education and educators. The objective of this shoot was to celebrate with the global community of barbers and stylists the diversity we have within Wahl while also showing how similar barbers and stylists are no matter where in the world we’re located.”
The inaugural group of Wahl Professional Future Makers™ are Giovanni Uktolseja (Netherlands), Michael Damiano (UK), Anna Elliott (China), Yuki Kano (Japan), Fernando Ibañez (Argentina), John Carmona (USA), Kevin Nguyen (USA), Benjamin Kane (Australia), and Kervin Hiew (Malaysia). Each Future Maker™ created two looks to represent each artist's predicted trends, and the styles they felt would define the future in their areas. Following the shoot, each Future Maker™ will teach all the techniques featured in the shoot to other professionals in their home countries.
From the five-day photo shoot with the Future Makers™, Wahl Professional has created step-by-step instructions, educational reference photos, social media content and other materials, which will be shared so the global community of barbers and stylists can learn from one another.
Kevin Nguyen was thrilled to be selected for the Future Makers™ campaign: “Sharing my artistic vision and skills with the world has always been my dream. It was an honor to be in the room with the best barbers and hair stylists from around the world – to learn from them and be inspired by them. I’m looking forward to sharing what I learned at that shoot with professionals across the United States.
As part of this platform, Wahl Professional invites barbers and stylists to share how they are advancing the industry for the next generation by submitting their tips and stories using the hashtag #WahlFutureMakers and tagging @WahlPro.
Visit Wahlpro.com/future-makers for details and information about the Future Makers™ campaign and upcoming classes.